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On Price Fixing and eBooks

Can someone please explain to me why Amazon is catching heat from publishers for their eBook pricing?

It seems to me that, since the marginal cost of each additional eBook sold is $0, and since Amazon is selling eBooks so as to make the maximum profit possible, that should also make the book publishers the maximum amount of profit possible.

Why is this a bad thing?

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Drew writes code for fun and (sometimes) profit. He's currently studying Computer Science at Carnegie Mellon University. He has previously worked at Facebook, Amazon, and a startup called Intersect.